Thea Pharma Inc.

BUILD | PRINT

Client Name

Thea Pharma Inc.

Website

theapharmaic.com/

Industry

Pharmaceuticals

Project

Trade Show Booth Build & Sales Team Print Assets

Year

2024

Thea Pharma's Dynamic Booth at COS 2024

The Objectives

Thea Pharma Inc. is a leading pharmaceutical company dedicated to providing innovative ophthalmic solutions. With a focus on research and development, Thea Pharma aims to enhance the quality of life for patients worldwide by delivering advanced eye care products.

For the COS 2024 conference at the Metro Toronto Convention Centre (MTCC), Thea Pharma Inc. sought to create a memorable and impactful presence. Detonate was entrusted with the design, build, and installation of a custom 20 x 20 island booth, designed to showcase Thea Pharma’s cutting-edge ophthalmic products and engage conference attendees.

Detonate provided end-to-end services, ensuring a seamless and successful execution of the custom booth. The booth featured interactive elements, meeting spaces, and modern furniture to create a welcoming and professional environment for attendees.

Showcase Innovation: Present Thea Pharma’s cutting-edge ophthalmic products and solutions through engaging and informative displays.
Facilitate Engagement: Create a space that encourages interaction between Thea Pharma’s representatives and conference attendees, fostering meaningful connections and discussions.
Reflect Brand Identity: Ensure the booth design aligns with Thea Pharma’s brand values and professional image, creating a cohesive and impactful presence at COS 2024.
Provide a Comfortable Environment: Equip the booth with modern furniture to enhance comfort and facilitate productive meetings.
Support Sales Teams: Offer on-demand printing services to provide the in-field sales rep team with easy access to high-quality sales materials.

 Services Provided:

Custom Booth Design: Detonate designed a 20 x 20 island booth tailored to Thea Pharma’s brand and objectives. The design included:

Build and Installation: Detonate managed the construction and setup of the booth at the MTCC, ensuring all elements were flawlessly integrated and ready for the conference.
Hanging Signage: Installed to attract attention from across the conference floor, enhancing visibility and drawing attendees to the booth.
Interactive Features: A looped video presentation highlighting Thea Pharma’s latest products and innovations.
Meeting Spaces: Designated areas for private and semi-private meetings, facilitating in-depth discussions with attendees and potential clients.
Furniture and Display Rentals: The booth was equipped with bistro chairs and tables in the meeting areas, providing comfortable and stylish seating arrangements that encouraged interaction and engagement.
Custom Flooring and Graphics: Designed and installed to create a cohesive and visually appealing space that reflects Thea Pharma’s brand identity.
Custom Panel Graphics: Used throughout the booth to showcase Thea Pharma’s products and services, reinforcing the brand’s messaging and creating an engaging experience for attendees.

On-Demand Printing Services: Detonate also provided on-demand printing services through a custom print portal for Thea Pharma’s in-field sales rep team. This service allowed sales representatives to easily access and print sales materials as needed, ensuring they had up-to-date and relevant information for their interactions.