Swiss Chalet

BUILD | PRINT | SHIP

Client Name

Swiss Chalet
Recipes Unlimited Corporation

Website

swisschalet.com/

Industry

Corporate

Project

Custom Booth, Merchandise & Shipping Fulfillment

Year

2024

Celebrating 70 Years with Swiss Chalet: Custom Brand Booth, Retro Limited-Edition Merchandise, and Shipping Fulfillment

The Objectives

Swiss Chalet is a beloved Canadian restaurant chain known for its signature rotisserie chicken and homestyle meals. Celebrating 70 years of culinary tradition and customer loyalty, Swiss Chalet sought to commemorate this milestone with a special anniversary event and a limited-edition merchandise collection.

Detonate collaborated with Swiss Chalet to support their 70th-anniversary celebration. The project involved creating a custom brand booth for a corporate franchisee event, designing a retro summer merchandise collection, and managing the shipping and fulfillment process through Shopify. The goal was to create an engaging and memorable experience for franchisees and customers alike.

Celebrate Swiss Chalet’s 70th Anniversary: Create an engaging and memorable event that honors the brand’s rich history and milestones, captivating franchisees and customers alike.
Reflect Swiss Chalet’s Brand Identity: Incorporate custom signage and branding elements throughout the booth to reflect the brand’s identity and values, creating a cohesive and immersive experience.
Create Interactive and Engaging Displays: Integrate digital features such as iPads and TV displays to showcase brand content, merchandise, and facilitate easy ordering, enhancing the overall event experience.
Design & Produce Limited-Edition Merchandise: Design and showcase a limited-edition collection that evokes nostalgia while appealing to contemporary tastes, reinforcing Swiss Chalet’s brand heritage.
Ensure Efficient Fulfillment: Manage the shipping and fulfillment process through Shopify, ensuring timely and reliable distribution of merchandise to franchisees and customers.

 Services Provided:

Design & Build Custom Brand Booth:

Interactive Features: Included an iPad for franchisees to order merchandise directly for their stores, enhancing the convenience and immediacy of the ordering process.
Digital Display: Showcased brand content and allowed franchisees to view available merchandise items, creating an engaging visual experience.
Display Units: Strategically placed throughout the booth, allowing franchisees to browse and explore the limited-edition retro summer merchandise collection.
Booth Furniture: Furnished the booth with Muskoka chair seating that complemented the retro theme, providing a welcoming and functional space for franchisees to interact and make purchasing decisions.
Signage: Integrated custom signage throughout the booth to guide franchisees and reinforce brand messaging, ensuring a cohesive and visually appealing presentation that aligned with Swiss Chalet’s identity.

Limited-Edition Retro Summer Merchandise Collection:

Designed a nostalgic merchandise line celebrating Swiss Chalet’s 70-year heritage. The collection included apparel and accessories that evoked the brand’s storied past while appealing to contemporary tastes. Brand items included:

Vintage Long Sleeve
Vintage Tee
Slides
Beach Towel
Dad Baseball Hat
Bucket Hat
Tote Bag
Casual Stripe Socks
Mug
Toque

To place your order, visit https://merch.swisschalet.com/

Shipping and Fulfillment Management:

Handled through Shopify, ensuring efficient and reliable distribution of merchandise to franchisees and customers. This included coordinating the logistics to ensure timely delivery and maintaining inventory control.