The name says it all! Mercedes Benz was looking to create a mail campaign that would be different from all of the rest. With todays world of marketing it is tough to break through all barriers. Detonate Group sat down with Mercedes Benz creative team to come up with this unique concept of building your own limited-edition G wagon. This custom die cut mail piece gave the consumer an addressed envelope with their own g-wagon 4×4 die cut that built into a 3D vehicle. Along side spot uv grit postcards as well as a spot uv brochure this entire concept really came to life. With responses from all over the nation we were proud to create such a unique campaign that was well received by both client and consumers.



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